Safety improvement rarely comes from one big change — it comes from steady, intentional habits. One BevCap member proved this with major reductions in risky driving behaviors and a stronger, more engaged safety culture across their organization.
By leveraging BevCap’s shared best practices, peer collaboration, and Drive 25 coaching strategies, they delivered results that highlight what’s possible when a team commits to consistent improvement and taps into a like-minded community.
What is Drive 25?
Drive 25 is an initiative launched by BCCG’s Executive Committee to cut the frequency of auto accidents and employee injuries by 25% for the 2025-2026 program year. With severity increasing significantly on new and existing losses BCCG must bend the trend on frequency to have a positive impact on results moving forward. We continue to invest time and resources in claim management and improved litigation results. However, the most certain way to improve results is to have less accidents. Drive 25 is BCCG’s answer to this challenge. The drivers didn’t change — their awareness and consistency did. Coaching tied to alerts helped them understand what to correct and why it mattered.
Dash Cams: Visibility That Drives Change
Soon after implementing dash cams, the member saw immediate and meaningful shifts in driver behavior. With clearer visibility and better coaching opportunities, their risk indicators sharply improved.
Key improvements included:
- Total alerts dropped nearly 50%
- Alerts per hour worked and per 1,000 stops fell by more than half
- Risky behaviors fell dramatically:
- Over 80% fewer cell-phone events
- Nearly 80% fewer seatbelt violations
- Harsh braking down 76%
Together, these improvements reflect a stronger safety culture built on visibility, accountability, and consistent coaching.
Drive 25: Turning Daily Habits Into Lasting Results
During the Drive 25 reinforcement period, leadership focused on steady monthly improvements rather than quick fixes through formal diver observations and coaching. That consistency paid off:
- Alerts fell another 30%
- Alerts per hour improved by nearly 40%
- Drivers became more proactive, engaged, and supportive of one another
A shift in culture emerged as drivers encouraged each other and took ownership of their results.
Safety Improved Without Slowing Productivity
Safety gains did not come at the expense of operations. Stops per day actually increased slightly, showing that the team became safer and more efficient at the same time — exactly what Drive 25 aims to achieve.
A Culture That Celebrates Progress
The most meaningful change was cultural. Drivers recognized their own improvement, celebrated safe streaks, and engaged in more positive conversations around safety. This story really captures what Drive 25 is all about, which is staying engaged, being consistent, and always looking for ways to get a little better. Their goal was simple: to improve a little each month. Through steady coaching, open communication, and small, intentional changes, they’ve done exactly that, and then some. Drive 25 is about taking an honest look at what’s working, finding opportunities to grow, and sticking with the process. Just as important, it’s about celebrating safety by recognizing progress, reinforcing good habits, and creating a culture where everyone feels like a part of the success.
Looking Ahead
This member’s success reflects a broader trend across BevCap: when teams commit to consistent coaching, use dash-cam insights effectively, and stay connected to their peer group, they see safer roads, stronger retention, and long-term risk reduction.
Their story shows what’s possible when the right tools, the right habits, and the right community come together.
